Thursday, July 4, 2013

IVANPAH

Dear C.

Thanks for the heads up about Ivanpah. Impressive, but....

I visited their page and watched two videos. The first about construction reminded me of a brief comment on NPR where they mentioned some organization (and I missed the name!) which promotes the concept that "art is indispensable." Ivanpah's first video proves the point. Great project; terrible video badly in need of an artful film maker.

The second video proves the  intelligence of former President Clinton. He jokes about the highly tattooed multicultural work force who gained jobs working on the project. He follows up saying that they really GET what green culture is about. Then, he ends with (I may have missed the exact wording), "If you win the tattoo vote you'll have the damnedest environmental policy in the county you ever saw."

What a brilliant communicator.

More for Ivanpah. If I were CEO of a major innovative, green company how about inviting people to learn about it in a creative, Clintonesque way. Maybe a simple sign reading:

ivanpahsolar.com   --->


rw

No comments:

Post a Comment